Our Story

Our story began 29 years ago as two life long friends with a passion for living a beautiful life. "We wanted to create products for people who seek moments, experiences, and products and gifts beyond the ordinary" Toni Joel, Director  

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Our products bring together a sense of indulgence and cherished moments, everyday. We passionately create products that are both beautifully and thoughtfully designed. We are inspired by Australia's beautiful landscape, flora and fauna and most of all our community. Tonic. A Luxe Lifestyle.